More than 10.000 distributors worldwide trust on Mid Ocean Brands to ship within 24 hours, their customers’ favorite business gifts and promotional items, including their personalized message, in time for their event or campaign.


With over 50 years of experience we have become one of the leading wholesalers in the European premiums and business gift market. We supply our products exclusively via professional promotional products distributors. If you are a distributor and you want to become a customer please send us an email and we will contact you as soon as possible. If you are not a distributor but are interested in our collection for one of you events or campaigns please ask your regular distributor for the “more than Gifts” collection. If you are looking for a professional distributor you can email us so we can indicate our distributors near to you.


Our team is working hard every day to realise one objective: To deliver your customers’ favorite gifts, including their personalized message, in time for their event or campaign. Our team is led by one of the most experienced management teams in this industry:

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Rutger de Planque



Rutger started working in the industry at Polyconcept 1990/2010 and served as CEO of PF Concept and boardmember of Polyconcept.
2011 Rutger joined Capital Partners (GF) Holding b.v. “Avedon” private equity as operating Partner.
October 2012 Rutger joined Mid Ocean Brands as CEO (on behalf of Avedon) to revitalize the company and provide strategic guidance.

Rutger studied at Leiden University and followed the International Executive program at Insead.


Patricia Varela

Buying & Marketing director


Patricia has over 25 years of experience in the promotional products industry. Joining Mid Ocean Brands in 1989, she has been active in different roles in sales, buying, portfolio and marketing. Patricia has the Spanish nationality and has lived and worked in the Netherlands, Spain and Hong Kong.


Stephen Gibson



Stephen has over 10 years of experience in the promotional products industry. He has a broad experience in Supply Chain Management and previously worked among others for Philips Lighting and KPMG consulting. Stephen joined Mid Ocean Brands in 2002 and has since fulfilled different roles in Supply Chain Management, IT and corporate accounts. Stephen has the British Nationality.

Our Philosophy

We work hard to be your favorite source for essential, trendy and printed promotional gifts on whom you can trust to deliver your promise and maximize your profitable growth supported by great marketing & sales tools.



Favorite Source

We want to be your favorite source, not only by having the best collection, supported by the best stocks against the best price but we also want to be easy and fun to do business with. Our sales teams’ aim is to proactively support you to grow your business, therefore we have built an extensive sales network coordinated from 8 local sales offices to service and support you in your own native language and to build knowledge of your local market as much as we can. Furthermore via our web shop you can always check our actual stocks, calculate your price and place orders 24 hours a day and 7 days a week.



Essential Trendy & Printable gifts

We offer the “more than gifts” collection. A collection of over 2000 trendy, functional gifts, ideal for printing enabling you to communicate any message no matter the budget you might have. We source our collection via our own buying offices in China and ensure that all our products and suppliers meet the standards outlined in our supplier code of conduct as well as compliance with the latest European laws. Furthermore as part of the largest group in the European promotional industry you can benefit from our purchasing power giving you the absolute assurance that you buy a good qualitative and compliant products against the most competitive prices.



Trust us to deliver on your promise

You promise and we deliver. Even if it is outside our normal service levels just contact us and put us to the challenge! We have two warehouses one in the Netherlands and one in Poland with a combined capacity of 21.500 m2. Our new warehouse and production facility in Poland is one of the largest in Europe and gives us the print capacity to ship all our print orders within 24 hours (delivery throughout Europe 48-96 hours) and still have enough room to be flexible in case you need it even faster.



Great Marketing & Sales Tools

We want to support your business and are proud to have a range of marketing & sales tools that are rated by our customer to be “best in market”. Whether it is our catalogue or our online tools we are always looking to create trendy and attractive gift ideas that can easily be presented to your customers. Want to know more? Contact our sales team to discuss the different tools and set-up a plan to grow your business.



Midoceanbrands - +31342426883 - +31342426880 - sales.export@midoceanbrands.com